This article provides a synthesizing overview of the past 20 yr. of consumer research
addressing the sociocultural, experiential, symbolic, and ideological aspects of …

CONTEXT: While the health benefits of meeting moderate/vigorous-intensity physical activity
(MVPA) guidelines have been well established, the health risks of sedentary behavior …

This fully updated third edition provides students and researchers with the tools they need to
perform critically engaged, theoretically informed research using methods that include …

According to service-dominant logic (SD logic), all providers are service providers, and
service is the fundamental basis of exchange. Value is co-created with customers and …

This article introduces the idea of brand community. A brand community is a specialized,
non-geographically bound community, based on a structured set of social relations among …

The author describes and illustrates a hermeneutically grounded interpretive framework for
deriving marketing-relevant insights from the “texts” of consumer stories and gives an …

In this article, I examine the cultural and subcultural construction of consumption meanings
and practices as they are negotiated from mass media images and objects. Field notes and …

Ads aimed at kids are virtually everywhere--in classrooms and textbooks, on the Internet,
even at slumber parties and the playground. Product placement and other innovations have …

This article develops and tests a conceptual framework for the practice of product placement.
The empirical testing introduces a controlled experimental approach called the theater …

Since environmental factors have influenced Generation Y shoppers (those born after 1977)
to make them different from older groups, this study examines the decision making of Adult …