The growing use of gamification as a powerful communication and engagement tool for
active and passive users has raised greater interest among academics and professionals …

Service design is a practice-based discipline developed as a co-creative and human-
centred view of service-dominant logic (SD logic). In the literature, operationalisation of SD …

Purpose The purpose of this study is twofold. First, this study proposes to investigate the
impact of inter-functional value co-creation (VCC) in a manufacturing firm's value chain on …

Purpose This paper aims to investigate the effect of gamified e-service quality (GE-SQ) on
customer value co-creation, relationship quality and purchase intention in e-retailing …

As the digitization of the supply side continues to advance, the takeaway industry has made
a significant contribution to economic growth. However, the rapid expansion of the scale has …

To achieve the “double carbon” goal, green value co-creation has been paid more and more
attention. However, the role of users in green value co-creation, which is a vital aspect, could …

The study examines the relationship between gamification and customer brand
engagement, focusing on its impact on brand value co-creation. It analyzes various studies …

Gamification in mobile apps has a research gap, given the potential for gamification to
enhance user repurchase intention in a mobile commerce context. This research …

随着网络的兴起和大环境的动荡, 传统价值共创方式发生了演变, 价值共创的主体变得更加复杂,
价值不再是由企业单独创造, 而是多个主体共同创造. 如何减少用户流失, 提高用户黏性成为企业 …

Numerous enterprises engage in the advancement of product or service innovation by
actively involving consumers in the co-creation process. This study aims to examine the …