Consumers often form beliefs about credence attributes unsupported by the best available
evidence. In particular, prior research has revealed many consumers have overly‐optimistic …

Consumer preferences for beef products are diverse and progressing with societal changes.
Long-standing product quality attribute preferences are being extended with increased …

Beef cattle producers face the formidable challenge of meeting the increasing global
demand for food animal proteins while ensuring production practices are environmentally …

Past studies found that organic labels may influence consumer taste perceptions either
positively or negatively, and the latter may be an issue for products consumed for pleasure …

In this fact sheet, we discuss how consumer taste beliefs related to organic specialty baked
goods differ from their taste beliefs for conventional specialty baked goods, and whether this …