Research methodology in a research study is considered as an important element, and
therefore determining the method of research methodology is a very important section in the …

Purpose: This purpose of this manuscript is to study the effect of marketing mix on consumer
purchasing behaviour in the context of the Malaysian cosmetics sector. Theoretical …

Purpose This study explores the countermeasures taken by retailers to mitigate the effects of
COVID-19 on supply chain disruptions. Design/methodology/approach This research uses a …

Abstracts Food waste and loss (FWL), although a growing problem in the world, there is
limited research especially from the developing country context. In this research, we …

Purpose Small and medium sized enterprises (SMEs), which form a significant portion in
many economies, are some of the most vulnerable to the impact of extreme weather events …

Manufacturers are adding service offerings to satisfy customers' needs in various markets.
Effective strategies for servitization can improve the competitiveness of manufacturers during …

Purpose This paper explores the potential opportunities and challenges that Belt and Road
Initiative (BRI) may bring for resilient supply chains. Design/methodology/approach This …

The challenges arising from the provision of affordable low-income public housing in many
developing countries are suggested to be as a result of improper implementation of low …

This article is targeted at analyzing the advantages of using the case study method in the
course of Business English at Scientific Research University–Higher School of Economics in …

Over the past couple of years, quantified self-tracking wearable devices have become a
promising emerging technology that can aid individuals in improving physical activities …