With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

Purpose The purpose of the present article is to highlight the role of Artificial Intelligence (AI)
and Robotics in the tourism industry. The various technologies being integrated to improve …

Purpose Millennial generation is fashion inclined, interactive and informative social beings.
They are very conscious of the brands they wear. Millennia seek, share, inform and …

Social media advertising currently has an impactful influence on the customer response
toward a brand or a product. Marketing activities that occur on the brand's social media sites …

Purpose This study examines how customer-linking capabilities, the flexibility of back-end
management systems, strategic agility and the perceived absorptive capacity of e-commerce …

In the marketing context, Customer Engagement (CE) is found to enhance satisfaction, trust,
and loyalty. Social media plays a vital role in engaging customers with firms/brands. Tourism …

The present study reveals differences in brand engagement, brand loyalty and brand
evangelism among single or no parented young adults. It was found that persons who were …

Customer engagement is the buzz word in marketing discipline today. Engaging customers
has never been as effective before the emergence of marketing analytics and its application …

This study investigates socio-economic factors affecting participation by Turkish individuals
in electronic commerce. By exploiting a nationally representative household survey data …

Consumer psychology is a window to understand the behavior of the consumer. Marketers
should understand consumer psychology to design and implement better marketing …