The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

The study provides a comprehensive view of the research that has been conducted in the
previous three decades on the topic of 'green consumer'in the marketing management …

Although research has explored ways to encourage sustainable consumption, many
problems of unsustainable consumption remain, suggesting a need to reconsider current …

While sustainability is at the centre of many government agendas, there is a great risk of
entrusting strategic decisions to those lacking in sustainability expertise. It is therefore …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Green consumption is evolving and has received much attention from retailers and
academic. Previous studies reveal a gap among green purchase intention and green …

This systematic review research has two objectives:(a) to identify Green Marketing (GM)
practices related to the key variables of consumer purchasing behavior, and (b) to present a …

Grounded in the behavioral reasoning theory, this study aims to determine the impact that
green brand awareness (GBA) and perceived green brand credibility (PGBC) have on …

As a society, we are aiming to achieve the Sustainable Development Goals (SDGs) by 2030,
and one of the most important challenges is fostering responsible production and …

The involvement of green marketing in sustainable consumption is becoming a hot topic in
recent decades. However, the co-themed studies of these two terms are relatively less …