Prior research has suggested that many consumers prefer domestic to foreign products,
even when the quality is lower and the price is higher. Such bias is attributed to consumer …

Consumers' preferences for domestic over imported products have been investigated in
various isolated studies, but never in a single model incorporating several in-group and out …

Attitudes of Australian and Greek‐Australian consumers towards hypothetical foreign‐
owned and domestic‐owned supermarkets in Australia were studied. Although attitudes …

Purpose The study investigates the effect of autocratic, democratic and transformational
leadership styles on employees' organizational citizenship behavior (OCB). The study …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

Packed with cultural, company, and country examples, this book offers a mix of theory and
practical applications covering globalization, global branding strategies, classification …

Growth of research addressing the relationship between culture and consumption is
exponential []. However culture is an elusive concept posing considerable difficulties for …

Purpose–A strong country brand can stimulate exports, attract tourism, investments, and
immigration. The purpose of this paper is to construct and present a country brand strength …

Thirty-something women like 'Sex and the City,'but men go for sports. Youngsters watch
MTV, whereas the older generation tunes in for the 'Golden Girls'(Cassata & Irwin, 2003) …

Purpose–The purpose of this paper is to clarify how demographic consumer characteristics
influence and interact with consumer ethnocentrism on willingness to buy. The authors …