Uncertainty in the movie industry: Does star power reduce the terror of the box office?
Everyone knows that the movie business is risky. But how risky is it? Do strategies exist that
reduce risk? We investigate these questions using a sample of over 2000 motion pictures …
reduce risk? We investigate these questions using a sample of over 2000 motion pictures …
[图书][B] Hollywood economics: How extreme uncertainty shapes the film industry
A De Vany - 2003 - taylorfrancis.com
Just how risky is the movie industry? Is screenwriter William Goldman's claim that" nobody
knows anything" really true? Can a star and a big opening change a movie's risks and …
knows anything" really true? Can a star and a big opening change a movie's risks and …
The impact of supplier bargaining power on the advertising costs of movie sequels
Movie sequels, a type of brand extension, are prevalent in today's motion picture industry.
Prior literature on brand extensions supports the intuition that attaching established brand …
Prior literature on brand extensions supports the intuition that attaching established brand …
[PDF][PDF] Kumar & Andrei Strijnev
J Ma, D Huang, MV Shyam - J Cult Econ, 2015 - researchgate.net
Movie sequels, a type of brand extension, are prevalent in today's motion picture industry.
Prior literature on brand extensions supports the intuition that attaching established brand …
Prior literature on brand extensions supports the intuition that attaching established brand …