This study investigates key stakeholder factors that contribute to big data organizational
culture, leading to the adoption of digitalization strategy in the hospitality industry. It also …

The purpose of this study is to determine the relationship of e-service quality (ESQ) and
ease of use (EOU) to electronic customer relationship management (E-CRM), which is …

In the current scenario, the entire Middle East is witnessing drastic digitalization, and
consumer behavior is also widely affected by the technological development. This has …

Dynamic pricing is at the core of hotel revenue management (RM). Big data technologies
have facilitated information processing and enriched dynamic pricing techniques. One of the …

The COVID-19 pandemic has induced many problems in various sectors of human life. After
more than one year of the pandemic, many studies have been conducted to discover various …

The Online Roadshow, a new type of web application, is a digital marketing approach that
aims to maximize contactless business engagement. It leverages web computing to conduct …

Purpose This study aims to address the global food waste problem in restaurants by
analyzing customer sales information provided by restaurant tickets to gain valuable insights …

Building design and project planning face significant challenges in the 21st century. On the
one hand, it is the requirement of building users. On the other hand, new possibilities and …

Design/Methodology/Approach: Data were collected from 150 SMEs in West Java. Structural
Equation Modelling (SEM) was employed to test the research model. Research findings: The …

Las redes sociales son espacios de intercambio de contenido para el profesorado sobre
nuevos planteamientos metodológicos en torno a la gamificación. Nos preguntamos sobre …