How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design
Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
Virtual reality in marketing: a framework, review, and research agenda
M Alcañiz, E Bigné, J Guixeres - Frontiers in psychology, 2019 - frontiersin.org
Marketing scholars and practitioners are showing increasing interest in Extended Reality
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …
Virtual and augmented reality: Advancing research in consumer marketing
Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …
on a variety of marketing practices and are attracting increasing attention from marketing …
Can augmented reality satisfy consumers' need for touch?
S Gatter, V Hüttl‐Maack… - Psychology & …, 2022 - Wiley Online Library
Consumers with a high autotelic need for touch tend to experience deprivation because they
cannot touch products while shopping online. Augmented reality (AR) in retail allows …
cannot touch products while shopping online. Augmented reality (AR) in retail allows …
Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective
M Park, J Yoo - Journal of Retailing and Consumer Services, 2020 - Elsevier
As the use of technological features is becoming more common in digital retailing, retailers
have adopted augmented reality (AR) solutions to help consumers browse their products …
have adopted augmented reality (AR) solutions to help consumers browse their products …
Understanding the use of Virtual Reality in Marketing: A text mining-based review
The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …
special attention to VR and marketing, showing how studies have evolved over time and …
Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Artificial intelligence (AI) has dramatically changed the way organizations communicate,
understand, and interact with their potential consumers. In the context of this trend, the …
understand, and interact with their potential consumers. In the context of this trend, the …
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …
provides significant opportunities for enhancing consumer engagement and responses …
Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Consumer's ability to touch products is an essential component of one's retail shopping
experience. When the ability to touch is not available, Virtual Reality (VR) platforms may …
experience. When the ability to touch is not available, Virtual Reality (VR) platforms may …
Special section introduction: Artificial intelligence and advertising
H Li - Journal of advertising, 2019 - Taylor & Francis
The International Conference on Intelligence Science and Advertising Development was
held in Shanghai, China, on November 17 and 18, 2018. More than 40 scholars and experts …
held in Shanghai, China, on November 17 and 18, 2018. More than 40 scholars and experts …