In recent years, the topic of prosocial consumer behavior has garnered more and more
attention from consumer researchers, resulting in a steady increase in published journal …

Seven studies covering diverse contexts show an underappreciated benefit of teasing in
information acquisition: first creating and then resolving an uncertainty can generate a net …

In judgment and choice, consumers show a variety of biases, from the sunk cost fallacy and
projection bias to usage frequency neglect and erroneous price–quality inferences. This …

This research studies repetition decisions—namely, whether to repeat a behavior (eg, a
purchase) after receiving an incentive (eg, a discount). Can uncertainty drive repetition …

New technologies increasingly enable consumers to track their behaviors over time, making
them more aware of their “streaks”—behaviors performed consecutively three or more times …

Drawing on people's motivation to whet their curiosity, we tested a previously unexplored
solution to reconciling want/should conflicts. Past work has shown that people are motivated …

Contrary to the common belief that having more time facilitates goal pursuit by allowing for
more flexibility and fewer restrictions, the current work argues that long deadlines may …

A fundamental contribution of consumer behavior research is to help marketing scholars
develop an understanding of how people think about and express their preferences. In this …

The purpose of this study is twofold:(1) to test how the consumer's attitude toward product
placements in a television soap opera is affected by the use of different types of character …

稀缺是由资源的真实缺乏或感知缺乏所引起的个体欲望和需求得不到满足的一种状态.
稀缺作为一种普遍存在的现象对个体的情感, 认知, 以及行为方式产生了重要的影响 …