Eye tracking is the process of measuring where one is looking (point of gaze) or the motion
of an eye relative to the head. Researchers have developed different algorithms and …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Application of neuroscience methods to analyze and understand human behavior related to
markets and marketing exchange has recently gained research attention. The basic aim is to …

Marketing and promotions of various consumer products through advertisement campaign is
a well known practice to increase the sales and awareness amongst the consumers. This …

The application of biometric data has been the center of attention for neuromarketing
researches. Understanding the underlying mechanisms behind consumer shopping …

Neuromarketing is the application of neuroscience to the understanding of consumer
preferences toward products and services. As such, it studies the neural activity associated …

Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

This study aims to understand how hotel videos embedded with a smiling face emoji as a
subliminal message affect consumers' selection of hotels, with their brain activities …

Background An uninterrupted channel of communication and control between the human
brain and electronic processing units has led to an increased use of Brain Computer …

In the last decade, the field of consumer neuroscience, or neuromarketing, has been
flourishing, with numerous publications, academic programs, initiatives, and companies. The …