Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology
F Muñoz-Leiva, J Hernández-Méndez… - Physiology & …, 2019 - Elsevier
The advent of Web 2.0 is changing tourists' behaviors, prompting them to take on a more
active role in preparing their travel plans. It is also leading tourism companies to have to …
active role in preparing their travel plans. It is also leading tourism companies to have to …
Data sampling strategies for click fraud detection using imbalanced user click data of online advertising: an empirical review
D Sisodia, DS Sisodia - IETE Technical Review, 2022 - Taylor & Francis
In the pay-per-click online advertisement model, fraudulent publishers' presence is rare than
that of genuine publishers. This high-class imbalance between fraudulent and genuine …
that of genuine publishers. This high-class imbalance between fraudulent and genuine …
[HTML][HTML] Interruption science as a research field: Towards a taxonomy of interruptions as a foundation for the field
Interruptions have become ubiquitous in both our personal and professional lives.
Accordingly, research on interruptions has also increased steadily over time, and research …
Accordingly, research on interruptions has also increased steadily over time, and research …
The theory of planned behaviour and user engagement applied to Facebook advertising
PNC Sanne, M Wiese - South African Journal of Information …, 2018 - journals.co.za
Background: Facebook has become one of the most popular advertising platforms on social
media. It is therefore important for social media marketers and researchers to have an …
media. It is therefore important for social media marketers and researchers to have an …
Narrative online advertising: identification and its effects on attitude toward a product
Drawing on extant literature on narrative persuasion, online advertising, and transportation
theory, this research aims to study Internet‐based online narrative advertising and …
theory, this research aims to study Internet‐based online narrative advertising and …
The impact of advertising location and user task on the emergence of banner ad blindness: An eye-tracking study
M Resnick, W Albert - International Journal of Human-Computer …, 2014 - Taylor & Francis
The purpose of this study is to explore the emergence of ad banner blindness in the viewing
of e-commerce home pages. Building on the literature on inattention blindness and banner …
of e-commerce home pages. Building on the literature on inattention blindness and banner …
What makes a “bad” ad? user perceptions of problematic online advertising
Online display advertising on websites is widely disliked by users, with many turning to ad
blockers to avoid “bad” ads. Recent evidence suggests that today's ads contain potentially …
blockers to avoid “bad” ads. Recent evidence suggests that today's ads contain potentially …
Driving {2FA} adoption at scale: Optimizing {Two-Factor} authentication notification design patterns
Two-factor authentication (2FA) is one of the primary mechanisms for defending end-user
accounts against phishing and password reuse attacks. Unfortunately, getting users to adopt …
accounts against phishing and password reuse attacks. Unfortunately, getting users to adopt …
The influence of internet advertising and electronic word of mouth on consumer perceptions and intention: Some evidence from online group buying
WM Lim - Journal of Computer Information Systems, 2015 - Taylor & Francis
This article presents a theoretical link among information (Internet advertising [IA] and
electronic word of mouth [EWOM]), consumer perceptions (perceived value [PV] and …
electronic word of mouth [EWOM]), consumer perceptions (perceived value [PV] and …
The effect of ad blocking on user engagement with the web
Web users are increasingly turning to ad blockers to avoid ads, which are often perceived as
annoying or an invasion of privacy. While there has been significant research into the factors …
annoying or an invasion of privacy. While there has been significant research into the factors …