The advent of Web 2.0 is changing tourists' behaviors, prompting them to take on a more
active role in preparing their travel plans. It is also leading tourism companies to have to …

In the pay-per-click online advertisement model, fraudulent publishers' presence is rare than
that of genuine publishers. This high-class imbalance between fraudulent and genuine …

Interruptions have become ubiquitous in both our personal and professional lives.
Accordingly, research on interruptions has also increased steadily over time, and research …

Background: Facebook has become one of the most popular advertising platforms on social
media. It is therefore important for social media marketers and researchers to have an …

Drawing on extant literature on narrative persuasion, online advertising, and transportation
theory, this research aims to study Internet‐based online narrative advertising and …

The purpose of this study is to explore the emergence of ad banner blindness in the viewing
of e-commerce home pages. Building on the literature on inattention blindness and banner …

Online display advertising on websites is widely disliked by users, with many turning to ad
blockers to avoid “bad” ads. Recent evidence suggests that today's ads contain potentially …

Two-factor authentication (2FA) is one of the primary mechanisms for defending end-user
accounts against phishing and password reuse attacks. Unfortunately, getting users to adopt …

This article presents a theoretical link among information (Internet advertising [IA] and
electronic word of mouth [EWOM]), consumer perceptions (perceived value [PV] and …

Web users are increasingly turning to ad blockers to avoid ads, which are often perceived as
annoying or an invasion of privacy. While there has been significant research into the factors …