The relevance and prominence of the partial least squares structural equation modeling
(PLS-SEM) method has recently increased in higher education research, especially in …

In this chapter the authors first present the basic algorithm of PLS Path Modeling by
discussing some recently proposed estimation options. Namely, they introduce the …

This book presents powerful tools for integrating interrelated composites--such as
capabilities, policies, treatments, indices, and systems--into structural equation modeling …

Partial least squares (PLS) path modeling is a multivariate statistical technique that relies on
an alternating least squares algorithm as invented by Wold (1974). It is regarded as the …

Purpose Based on previous literature on big data analytics (BDA) and supply chain (SC)
management, the purpose of this paper is to address the factors determining firms' intention …

This editorial discusses the employment of partial least squares structural equation
modeling applications in the European management context from a strategy and marketing …

Abstract Customer Relationship Management (CRM) is a very important growing business
practice in today's environment. It is used for managing the interaction between a company …

Purpose The purpose of this paper is to understand the moderating role of organizational
culture in the relationship between service quality, customer satisfaction and loyalty in the …

Drawing on the resource-based view (RBV) of the firm this research investigates how an
integrated marketing communication (IMC) capability drives a brand's financial performance …

In the era of industrialization, environmentalists are more concerned with the environment
and so are continuously interested in investigating organizational factors that can facilitate …