The neuromarketing phenomenon has led to a makeover in the marketing area, and its
application in the business world has generated a better insight into understanding diverse …

Nowadays, the web presents real estate sites providing the possibility to use low-cost virtual
reality (VR) solutions without sacrificing the high quality of graphic visualization of their …

Companies in the service retailing industry are constantly looking for strategies to provide a
customer experience that improves brand perception and increases customer loyalty. This …

User experience (UX) research in the Human-Technology Interaction (HTI) field makes use
mainly of explicit (self-reported) measures to evaluate the UX of a technical product …

Implicit tendencies and cognitive biases play an important role in how information is
perceived and processed, a fact that can be both utilised and exploited by computing …

Purpose To date, to the best of the authors' knowledge, the use of implicit measures in the
service research domain is limited. This paper aims to introduce implicit measures and …

The quality of soundscape in urban open spaces is important to wellbeing. An AI-based
facial expression recognition method has the potential to be a useful tool for predicting …

The number of multimodal agents aimed at children with or without neurodevelopmental
disorders (NDD) has increased tremendously during the last decade. As this expands, so …

The implicit-association test (IAT) is a method for measuring subconscious associations
between concepts in memory. It is widely used in social psychology research for assessing …

The perception of sound greatly impacts users' emotional states, expectations, affective
relationships with products, and purchase decisions. Consequently, assessing the …