In today's world, the higher education system represents a means of developing the national
and global economy by providing individual and collective benefits. Student loyalty is a …

The purpose of this systemic review was to explore the nature of brand reputation
management literature and how the appraisal will help higher education practitioners and …

Branding is about delivering on desired outcomes. The importance of positioning program
offerings on the basis of outcomes sought in the education market is illustrated in this study …

Branding of higher education has become a common phenomenon nowadays. The
universities are adopting various branding strategies to distinguish themselves in the …

The issue of rebranding institutions of higher education has attracted little attention in
scholarly publications. However, intense competition in the higher education market has …

The purpose of this paper is to investigate the effect of consumer's attachment styles as a
moderator in the impact of brand personality on its brand attachment. This research …

The issue of University branding is a subject of great interest to marketing practitioners and
researchers due to the unique character of the higher education industry. Brand equity …

The branding of B-schools has become an important concern for the business education
leaders as it communicates about the quality of their offerings, faculties, students …

Статья посвящена процедуре ребрендинга—процесса, который сопровождает
университеты в ситуации слияния, идеологического или визуального устаревания …

Applying an inductive approach within a research strategy of grounded theory, this study
sought to determine the key factors that would cause undergraduate business students at an …