Purpose In the wake of lockdown regulations and limited mobility during the COVID-19
pandemic, dining habits shifted towards usage of food delivery apps to avoid physical …

Celebrity and influencer endorsement, a widely used strategy, presents an ambiguous
efficacy in promoting pro-environmental behavior. Past studies in this field have lacked …

The study submits a piece of real-life empirical evidence on voter choice influenced by
celebrity endorsement in an election other than the dominant evidence of measured …

The transition from military to democratic rule has inter alia culminated in entrenching
elections as a political culture. This has sparked longstanding debate about voting behavior …

As political control tightens, many Chinese celebrities have started to repost official
messages on Weibo to signal political loyalty. What is the impact of celebrities' …

The current study reveals that Indian voters' political brand experiences positively influence
their engagement and trust in a political party. Voters' addiction to political parties mediates …

GATR Journal of Management and Marketing Review Marketing Political Parties: Political
Branding Elements and Voters’ Preferenc Page 1 ISSN 2636-9168, e-ISSN 0128-2603 © …

This study examines the impact of green advertising on environmental sustainability through
the lens of corporate social responsibility. This study used large-scale manufacturing …

This article investigates how South African political parties' communication strategies
influence voters' decision-making. The study sought to understand the effects and influences …

Voter loyalty has been given little attention in the political system of Pakistan owing to
various issues and voters' loyalty is taken for granted and their arising issues remain …