Researchers have highlighted numerous sociocultural factors that have been shown to
underpin human appearance enhancement practices, including the influence of peers …

Investigations of women's same-sex relationships present a paradoxical pattern, with
women generally disliking competition, yet also exhibiting signs of intrasexual rivalry. The …

Appearance alterations are an important part of human history, culture, and evolution that
can serve many functions. Cross-culturally, women more than men use makeup as a …

The current research examines how and why self‐concept clarity (ie, having self‐aspects
that are integrated into a well‐defined whole) shapes consumers' appearance management …

In their Target Article, Davis and Arnocky (2020) clearly articulate, and provide abundant
evidence illustrating, robust links between men's and women's mating efforts and the forms …

Does wearing makeup benefit women by changing how they perceive themselves, and are
the perceptions that others make of makeup wearers positive, or negative? In two pre …

The suppression of female sexuality is a widespread phenomenon, which often has harmful
effects on the wellbeing of women who are the target of the suppression. Theories that have …

Background The rise of digital health services, particularly digital doctor consultations, has
created a new paradigm in health care choice. While patients traditionally rely on digital …

Recent research on cross-sex friendships has shown that women view same-sex others who
befriend men (ie,“guys' girls”) as being less trustworthy, more sexually promiscuous, and as …

During the COVID-19 pandemic, the percentage of Chinese people wearing masks was very
high, as was the acceptance and initiative toward mask wearing. This national action merits …