Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry
The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …
overflowing with information. So, the main question that needs to be answered is: What …
Monetary incentivization of crowds by platforms
P Konhäusner, MM Cabrera Frias… - Információs Társadalom …, 2021 - real.mtak.hu
The platform industry is currently on the rise, and with so many platforms, acquiring users
and getting them to engage can be challenging. To address this, many platforms are relying …
and getting them to engage can be challenging. To address this, many platforms are relying …
The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Effectiveness of destination advertising to potential tourists has been enhanced with the use
of personalized orientation. After an online search for information about a destination …
of personalized orientation. After an online search for information about a destination …
Do social networking platforms promote service quality and purchase intention of customers of service-providing organizations?
M Naeem - Journal of Management Development, 2019 - emerald.com
Purpose Customers are interested in finding service recommendations, reviews and word of
mouth using social networking platforms. These service reviews are useful for enhancing …
mouth using social networking platforms. These service reviews are useful for enhancing …
Research on food behavior in Romania from the perspective of supporting healthy eating habits
Today's human society provides to food consumers many options that involve difficult
decisions. Disoriented and stressed by contradictory messages of mass media and by the …
decisions. Disoriented and stressed by contradictory messages of mass media and by the …
Turismo y publicidad en la prensa española. Estrategia narrativa para la persuasión
R Marfil-Carmona, A Barrientos-Báez… - Revista de …, 2023 - scielo.org.pe
La publicidad conecta al sector institucional y empresarial con la ciudadanía, respondiendo
a un interés persuasivo y comercial. La promoción de destinos turísticos es una actividad …
a un interés persuasivo y comercial. La promoción de destinos turísticos es una actividad …
[PDF][PDF] The influence of social networks in travel decisions
IE Varga, MR Gabor - Economics, 2021 - sciendo.com
Social networks are not the same as they were 10 years ago. Now, in addition to the role of"
socialization", their basic role, marketing has also intervened. Marketing can be defined as …
socialization", their basic role, marketing has also intervened. Marketing can be defined as …
Is destination image instagrammable? Visit intentions and value co-creation through social media content
The purpose of the study is to investigate the direct and indirect effects of social media
content on tourists' intention to visit a destination, as well as to examine the mediating role of …
content on tourists' intention to visit a destination, as well as to examine the mediating role of …
The Influence Of Social Media Marketing On Consumer Behavior in Brunei
MHA Gani, U Subramanian - 2022 International Conference …, 2022 - ieeexplore.ieee.org
Social media activity has become one of the nation's main trends due to the availability of
easy access to them through their smartphones. Most residents in the Sultanate have …
easy access to them through their smartphones. Most residents in the Sultanate have …
The value of social media advertising strategies on tourist behavior: a game-changer for small rural businesses
Nature-based tourism represents a growing sector within the tourism industry, and these
interests could help improve the conditions of economically disadvantaged rural …
interests could help improve the conditions of economically disadvantaged rural …