Society celebrates failure as a teachable moment. But do people actually learn from failure?
Although lay wisdom suggests people should, a review of the research suggests that this is …

Historically, the study of multiple goals has focused on the dynamics between two goals as
the prototypical example of multiple goals. This focus on dyadic relations means that many …

The authors examined athletes' conformity to teammates' risky behaviors through a
performance-based manipulation paradigm. They hypothesized that athletes who strongly …

People pursue goals. They seek to build friendships, find romantic partners, maintain close
relationships, gain social status and resources, and stay healthy and safe. But pursuing …

The present research examines the implications of having relationship partners who serve
as means to multiple goals. Specifically, we test the hypotheses that (a) partners who serve …

Consumers nowadays have easy and rich access to information about social others who are
pursuing goals similar to their own (eg, through a Fitbit device, the Endomondo mobile app …

Although it is imperative to act collectively for the environment, people are often reluctant to
do so, partly because they perceive the impact of their behavior to be limited. This research …

Failure often contains useful information, yet across five studies involving 11 separate
samples (N= 1238), people were reluctant to share this information with others. First, using a …

Every day, consumers make decisions that have both direct and indirect impact on their
health. The COVID-19 pandemic, and the long-term physical and mental complications that …

Consumers frequently make choices and purchase products for other people (eg, buying a
gift for a friend). While extant research identified many factors that influence how choices for …