This paper provides a synthesis and critical assessment of the sustainability marketing
literature, from the period 1998–2013, building on a previous assessment from 1971 to …

The purpose of this paper is to provide a basis for a systematic development of signaling
theory on CSR initiatives. The paper (i) proposes signaling theory as a framework supportive …

Digital assistants (eg, Apple's Siri, Amazon's Alexa, Google's Google Assistant) are highly
complex and advanced artificial intelligence (AI) based technologies. Individuals can use …

When do consumers trust artificial intelligence (AI)? With the rapid adoption of AI technology
in the field of marketing, it is crucial to understand how consumer adoption of the information …

Many firms adopt green advertising and put great emphasis on the value of green marketing
strategies. However, little research has examined the effectiveness of green appeal in …

This paper examines the 'executional greenwashing'effect, defined as the use of nature-
evoking elements in advertisements to artificially enhance a brand's ecological image. Using …

While environmental concern is often conceptualized as a direct antecedent of
environmental purchase intention, empirical findings in support of this relationship are …

Figurative language in advertising affects product attitudes positively across contexts. In
contrast, the present research demonstrates that the use and effectiveness of figurative …

Purpose This study aims to examine the effects of three green information quality
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …

This study examines the impact of various degrees of fear appeals of climate change on an
individual's intention to engage in pro-environmental behavior, and how possible factors that …