Pain of payment is the negative psychological affect consumers experience when they
become cognizant that they have lost a certain amount of their financial resources …

Minimalism in consumption can be expressed in various forms, such as monochromatic
home design, wardrobe capsules, tiny home living, and decluttering. This research offers a …

In an increasingly competitive market, retaining customers is essential for both e-retailers
and online shopping platforms. This study focuses on relationship quality as it pertains to …

Price is considered one of the most important attributes in consumer's choice. On the other
hand, consumer's knowledge about price tends to be imprecise. This study aims at providing …

Consumer–brand identification has received considerable attraction among scholars and
practitioners in recent years. We contribute to previous research by proposing an integrative …

Understanding consumer decision making about what to eat is both complex, as multiple
factors can drive food choice, and important, as food choice impacts overall health. This …

The evolving retail landscape in the digital age has resulted in opportunities and novel
capabilities for retailers. This paper identifies four key challenges facing retailers based on …

In today's competitive price environment, customers are more sensitive to store price image
as a driver of the decision of where to buy. This paper addresses the impact of store price …

Consumer shopping behavior in luxury retail stores continues to be a subject of interest
among marketing researchers. Such a phenomenon has led us to explore how price image …

A few study examined the impact of value and aspects of behavioral intention in virtual
environment. The aim of this study is to examine the impact of emotional value (VE), social …