This paper presents a critical examination of innovative Human Resources (HR) strategies
in the retail sector, focusing on enhancing employee engagement and customer experience …

This study analyses the relationship between the different components of the retailer's brand
equity, as well as the influence that the use of Internet has on the formation of retailer's brand …

Теоретические и практические аспекты эффективного формирования кластеров
продовольственных магазинов в ритейле раскрыты недостаточно. Исследование …

It was imperative for the Consumer Protection Act 68 of 2008 (CPA) to be enacted in order to
assist historically disadvantaged individuals to fulfil their rights and to promote their full …

The struggle for a customer between federal and local retailers is becoming more and more
relevant in connection with the large-scale consolidation of the market. The expansion of …

El gestor de marca que tiene un producto y, luego de un tiempo prolongado en el mercado,
decide desarrollar un espacio retail basado en su propio producto, lidera un proceso …

This study reviews how consumer communicated brand experiences on Facebook reflect
retailer's corporate brand promise credibility. Through this, the study arises understanding …

Brand advertising had impact on potential buyers' implicit memory (Buschken, 2007).
Spending on brand advertising will increase the coverage and repetition of advertising …

Nowadays, strategic brand management capability has become important for firm survival in
the changing business environment. The brand can be used to identify the organization's …