ChatGPT and consumers: Benefits, pitfalls and future research agenda
The need of the hour is to encourage research on topics with newness and novelty. In this
context, this article discusses multidimensional benefits and potential pitfalls of using …
context, this article discusses multidimensional benefits and potential pitfalls of using …
Service research priorities: designing sustainable service ecosystems
JM Field, D Fotheringham… - Journal of Service …, 2021 - journals.sagepub.com
This article utilizes input from service scholars, practitioners, reviews of published literature,
and influential policy documents to identify service research priorities that push the …
and influential policy documents to identify service research priorities that push the …
Brand approaches to diversity: a typology and research agenda
Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …
how brands should approach diversity. This paper aims to understand what constitutes a …
From anxious spaces to harmonious relations? Interracial marketplace interactions through the lens of consumer psychology
Interracial interactions abound in the marketplace and are at the core of many consumer
experiences across commercial, health, and social settings. The creation of harmonious …
experiences across commercial, health, and social settings. The creation of harmonious …
A theory of corporate responsibility to race (CRR): Communication and racial justice in public relations
N Logan - Journal of Public Relations Research, 2021 - Taylor & Francis
This article introduces the theory of the corporate responsibility to race (CRR). It holds that
corporations should communicate in ways that advocate for racial justice, attempt to improve …
corporations should communicate in ways that advocate for racial justice, attempt to improve …
Deploying artificial intelligence in services to AID vulnerable consumers
Despite offering substantial opportunities to tailor services to consumers' wants and needs,
artificial intelligence (AI) technologies often come with ethical and operational challenges …
artificial intelligence (AI) technologies often come with ethical and operational challenges …
Racial oppression and racial projects in consumer markets: A racial formation theory approach
D Crockett - Journal of Consumer Research, 2022 - academic.oup.com
The dominant theoretical approach to exploring ethnic and racial inequality in marketing and
consumer research focuses on discrete acts of discrimination that stem from social …
consumer research focuses on discrete acts of discrimination that stem from social …
May the force be with you: Expanding the scope for marketing research as a force for good in a sustainable world
It has been an honor and inspiration to serve as coeditors for this special issue of the
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …
Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research …
Decolonizing marketing
ABSTRACT In January 2021, the ETHOS Research Center at Bayes Business School, along
with the CRIS Research Center at Royal Holloway University of London, hosted an event …
with the CRIS Research Center at Royal Holloway University of London, hosted an event …
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda
Marketing scholars increasingly aim to research social and policy problems to create and
implement solutions with relevant stakeholders that drive societal impact. In 2022 …
implement solutions with relevant stakeholders that drive societal impact. In 2022 …