Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …

K Joyal-Desmarais, AK Scharmer… - Psychological …, 2022 - psycnet.apa.org
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

A Gutierrez, S O'Leary, NP Rana, YK Dwivedi… - Computers in Human …, 2019 - Elsevier
Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …

How and when personalized advertising leads to brand attitude, click, and WOM intention

F De Keyzer, N Dens, P De Pelsmacker - Journal of Advertising, 2022 - Taylor & Francis
We study the effect of perceived personalization in advertising on social networking sites
(SNSs) on consumer brand responses. In study 1 (N= 202), we test a parallel mediation via …

Consumers' attitude and adoption of location-based coupons: The case of the retail fast food sector

N Souiden, W Chaouali, M Baccouche - Journal of Retailing and Consumer …, 2019 - Elsevier
This study builds on the theory of parallel distributed processing, Thaler's exchange theory,
and the trust theory to extend our existing knowledge on the location-based coupons …

Health advertising on short-video social media: A study on user attitudes based on the extended technology acceptance model

J Zhao, J Wang - International journal of environmental research and …, 2020 - mdpi.com
The rapid development of short-video social network platforms provides us with an
opportunity to conduct health-related advertising and recommendation. However, so far …

Factors affecting consumers' impulsive buying behavior in tourism Mobile commerce using SEM and fsQCA

T Um, N Chung, J Stienmetz - Journal of Vacation Marketing, 2023 - journals.sagepub.com
Transactions through mobile commerce for tourism-related products and services are
increasing. This phenomenon can lead to impulse buying due to technological features and …

Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing

Q Li, Q Wang, P Song - Journal of retailing and consumer services, 2022 - Elsevier
An increasing number of retailers and researchers regard buy-online-and-pick-up-in-store
(BOPS) as an important strategy of omni-channel operation. Although many studies focus on …

Do perceived threats to psychological distance influence tourists' reactance and online Airbnb booking intentions during COVID-19?

N Akhtar, U Iqbal Siddiqi, T Islam - Kybernetes, 2024 - emerald.com
Purpose The authors proposed a conceptual model by examining the influence of threats to
their freedom on tourists' psychological distance including social distance, spatial distance …

Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam

CX Le, H Wang - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to examine a proposed model of location-based
advertising (LBA) effectiveness upon the influence of integrative perceived values on …

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

PE Ketelaar, SF Bernritter, TJ van Woudenberg… - Journal of Business …, 2018 - Elsevier
Smartphone apps allow retailers to track the location of their customers and provide the
opportunity to reach them with location-based mobile ads. However, the efficacy of these …