Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …
K Joyal-Desmarais, AK Scharmer… - Psychological …, 2022 - psycnet.apa.org
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …
message features (eg, the themes emphasized) align with characteristics of the target …
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …
reach out through personalised messages sent directly to mobile phones using their …
How and when personalized advertising leads to brand attitude, click, and WOM intention
We study the effect of perceived personalization in advertising on social networking sites
(SNSs) on consumer brand responses. In study 1 (N= 202), we test a parallel mediation via …
(SNSs) on consumer brand responses. In study 1 (N= 202), we test a parallel mediation via …
Consumers' attitude and adoption of location-based coupons: The case of the retail fast food sector
N Souiden, W Chaouali, M Baccouche - Journal of Retailing and Consumer …, 2019 - Elsevier
This study builds on the theory of parallel distributed processing, Thaler's exchange theory,
and the trust theory to extend our existing knowledge on the location-based coupons …
and the trust theory to extend our existing knowledge on the location-based coupons …
Health advertising on short-video social media: A study on user attitudes based on the extended technology acceptance model
J Zhao, J Wang - International journal of environmental research and …, 2020 - mdpi.com
The rapid development of short-video social network platforms provides us with an
opportunity to conduct health-related advertising and recommendation. However, so far …
opportunity to conduct health-related advertising and recommendation. However, so far …
Factors affecting consumers' impulsive buying behavior in tourism Mobile commerce using SEM and fsQCA
Transactions through mobile commerce for tourism-related products and services are
increasing. This phenomenon can lead to impulse buying due to technological features and …
increasing. This phenomenon can lead to impulse buying due to technological features and …
Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing
Q Li, Q Wang, P Song - Journal of retailing and consumer services, 2022 - Elsevier
An increasing number of retailers and researchers regard buy-online-and-pick-up-in-store
(BOPS) as an important strategy of omni-channel operation. Although many studies focus on …
(BOPS) as an important strategy of omni-channel operation. Although many studies focus on …
Do perceived threats to psychological distance influence tourists' reactance and online Airbnb booking intentions during COVID-19?
Purpose The authors proposed a conceptual model by examining the influence of threats to
their freedom on tourists' psychological distance including social distance, spatial distance …
their freedom on tourists' psychological distance including social distance, spatial distance …
Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam
CX Le, H Wang - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to examine a proposed model of location-based
advertising (LBA) effectiveness upon the influence of integrative perceived values on …
advertising (LBA) effectiveness upon the influence of integrative perceived values on …
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Smartphone apps allow retailers to track the location of their customers and provide the
opportunity to reach them with location-based mobile ads. However, the efficacy of these …
opportunity to reach them with location-based mobile ads. However, the efficacy of these …