Luxury brands are increasingly targeting the middle class through 'masstige marketing'as
the trendy business opportunity,'which combines luxury and mass appeal. This strategy aims …

In this era of globalization, various kinds of products and services are growing and there are
also new innovations. Many ways are done by the company to be able to increase the …

Pelaku UMKM seringkali dihadapkan pada kondisi kurangnya pemahaman atas pentingnya
kegiatan branding, terutama melalui media sosial pada kondisi pandemi seperti sekarang …

Over the past few decades, green products have been recognized as a critical source for
achieving environmental sustainability. Various factors, including attitude, norms, beliefs …

The purpose of this study is to empirically test and analyze the effect of Brand Awareness,
Perceived Quality, Brand Association, and Brand Loyalty on Super Indo customers' …

Di era globalisasi ini, berbagai macam produk dan jasa semakin berkembang dan juga
terdapat inovasi-inovasi baru. Banyak cara yang dilakukan oleh perusahaan untuk dapat …

In recent years, social media is not only used for social interaction activities, but is also used
as a medium for doing business. Especially at this time when the whole world is facing the …

Purpose: This study seeks to advance the literature by examining the mediating role of
brand loyalty and the moderating impact of brand awareness in the relationships between …

In order to observe the effect of perceived value and marketing 4.0 factors on purchase
intention and satisfaction of customer in e-commerce context, this study uses quantitative …

Özet Araştırmanın amacı, geleneksel olan ve/veya sosyal medya aracılığıyla gerçekleştirilen
reklamlarda ünlü desteği algısının satın alma niyeti üzerinde etkisinde marka sadakati ve …