This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

Through a rigorous systematic narrative literature review process, this paper investigates the
complexities of destination branding for small tourism businesses in regional areas …

In a highly competitive market, marketing staff are always looking for solutions to strengthen
what can be called their destination values (unique place, services, and human resources …

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Drawing on brand relationship theory and attitude theory, this study investigates the
relationships among destination image, destination personality, tourist–destination …

Tourists like to share their memorable experiences on mobile social media. This sharing
behaviour may stimulate tourists' future holiday intentions. Within an ethnic minority tourism …

The purpose of this research was to investigate the perceived destination personality of Las
Vegas and to examine the relationships among destination personality, self-congruity, and …

Destination image, place brand, and branding continue to receive attention by researchers
and industry. However, a thorough definition and differentiation of these terms and further …

The collective influence of destination personality and affective image on overall image
formation of a domestic urban destination and subsequently its influence on tourists' …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …