Research questions Relationship quality research in sport has received increased attention
in recent years. A systematic review is needed to synthesise this growing body of …

Existing research reveals the significance of understanding consumer interactions as an
increasingly important determinant of sports consumption behaviors; yet, few studies have …

Problem Statement: Blockchain technology and the emerging fintech culture have disruptive
potential in many aspects of life, including professional sports. Cryptocurrencies, NFTs, and …

Purpose With the remarkable advancements in information and communication
technologies, comprehending online sport fan communities is being pushed further up in the …

The sudden COVID-19-induced transition from a physical university life to a virtual one was
a painful one for many students. Social distancing measures mean more than a simple …

Purpose The COVID-19 pandemic has indisputably impacted every aspect of human life,
and a host of studies have investigated its different aspects. This paper models the contents …

Sports fans participate in supporting sports teams by demonstrating various attitudinal
behaviors such as loyalty, purchase intention, and stadium attendance. However, although …

This study examines the measurement of position generators as a proxy of network social
capital (NSC) and its influence on the extensity and upper reachability of social capital and …

Amid the vibrant landscape of contemporary pop culture, K-pop fandoms emerge as distinct
entrepreneurial catalysts, transcending traditional consumer roles. This transformation has …

Purpose Traditional sports have seen declining participation at many levels, with football
being no different. This is occurring at a time when emergent technologies present new …