Why do some brands make us feel good, while others frustrate us? What makes us engage
with certain brands, rebuy the same products, return to the same store or revisit the same …

Since sustainable consumption (SC) research focuses primarily on consumer purchasing
behaviors, there is a gap regarding how firms attempt to shape sustainable consumption in …

As the quantity of social and online analytics data has drastically increased, a wide variety of
methods are deployed to make sense of this data, typically via computational and …

Persona is a common human-computer interaction technique for increasing stakeholders'
understanding of audiences, customers, or users. Applied in many domains, such as e …

This research explores the value of personas for supporting professional advertisers to
design adverts for social media. We test if a personified user group (PUG), when provided to …

This quantitative correlational research examined the correlations between customer
relationship management (CRM) usage, product innovation, and customer satisfaction. The …

The notion of value-in-use-based experience constitutes a key concept in tourism and
hospitality context. The current chapter aimed to understand the value-in-use based …

Proximity is seen as an essential part of the relationship between a co‐operative and its
members, one that is a source of member value and competitive advantage. As the …

深刻地改变了旅游者行为, 而且提升了旅游产业满足旅游者需求的动态优化能力.
本文实证分析了互联网对旅游产业动态优化的作用, 检验了互联网对不同类型旅游企业的影响 …

The “Internet plus Tourism” mode, which is the coordination of the internet and tourism, has
become a new driving force for regional economic growth. In order to investigate the …