Purpose Dynamic, volatile, and time-sensitive industries, such as tourism, travel and
hospitality require agility and market intelligence to create value and achieve competitive …

This study conducts a literature review and thematically synthesizes 71 OTC articles
published from 2002 to 2020, primarily from the leading hospitality and tourism journals. The …

Symbols are powerful in branding and marketing to represent tourist attractions. By bridging
semiotics, marketing, and data science in the tourism context, this study uncovers the …

Content marketing is becoming an important trend in the tourism industry and is attracting
the attention of many stakeholders. Previous studies have sporadically highlighted only …

Identifying hidden semantic structures in Instagram data: a topic modelling comparison |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose In business, online reviews have an economic impact on firm performance.
Customers' data in the form of online reviews was used to understand the appreciation and …

In parallel with the progression of technology, the tourism industry has been continuously
confronted with a large amount of data that needs to be systematically analyzed in order to …

Purpose Consumers' evaluation of online review helpfulness has been widely examined.
The extant literature suggests that the attributes of review content (eg review length and …

Purpose This study aims to use a bottom-up, inductive approach to derive destination image
attributes from large quantities of online consumer narratives and establish a destination …

Our study investigates how coopetition strategies can influence hotels' competitive
intelligence (CI) practices to achieve a stronger competitive advantage. In-depth interviews …