In internet culture, lurkers are a special group of website users who regularly login to online
communities but seldom post. This study aims to provide an overall understanding of lurkers …

The purpose of this study was to assess the presence and magnitude of gender differences
in privacy-seeking tendencies on social network sites (SNS). To do so, a meta-analytic …

Over the past few decades, various types of hate material have caused increasing concern.
Today, the scope of hate is wider than ever, as easy and often-anonymous access to an …

This book offers a unique model for understanding the cognitive underpinnings, interactions
and discursive effects of our evolving use of smartphones in everyday app-mediated …

In recent years, Facebook and other social media have become key players in branding
activities. However, empirical research on consumer–brand interactions on Facebook is still …

In light of the relevant changes in the social media environment in recent years, this paper
extends the theoretical framework of user-generated content (UGC) dimensions and …

Online social networks (OSNs) continue to have a transformative influence on how people
socialize, partially because they help facilitate social contact that is crucial to fulfilling an …

The proliferation of social media in day-to-day life has raised numerous questions about
how individuals present themselves in these arenas. The present study examined the …

Determining a user's preferences is an important condition for effectively operating
automatic recommendation systems. Since personality theory claims that a user's …

There is an increasing awareness that social networking site (SNS) use includes a socio-
psychologically positive and a negative side. However, research remains largely silent on …