Purpose The purpose of this paper is to explore the inter-relationship of dimensions for
consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for …

Consumer segmentation is an important tool for dealing with the often strongly differing
consumer preferences in many markets for fast‐moving consumer goods. Therefore, this …

The immense popularity of social networks has overshadowed the potential concerns,
especially related to information privacy. Despite huge debates among privacy experts in …

Purpose The purpose of this paper is to explore the impact of sustainable marketing
practices of firms on consumers' attitudinal and behavioral brand loyalty. In addition, this …

Purpose Understanding the advantages of brand experience is important for brand
managers to more effectively grow satisfied and loyal customers. To date, little research has …

Set against the backdrop of growing consumer interest in green products, this study aimed to
investigate the drivers and barriers for purchasing green Fast-Moving Consumer Goods in …

Brand love which represents the emotional attachment between the brand and the customer
is based on a mutual relationship. Academic research has shown that brand love is closely …

Corporate social responsibility (CSR) is a strategic tool that empowers competitive
differentiation through coagulation of societal and business objectives. Against this context …

Purpose This study aims to propose a conceptual framework for transition of brand trust to
brand love in an uncertain market situation, from the perspective of cognitive-emotion theory …

The study aims to investigate the determinants of brand loyalty in the apparel industry of
Botswana. A descriptive quantitative design was followed, and data were collected from …