With the advent and integration of technology in business, marketers started investing in
numerous media platforms to influence the consumer's sentiments. Artificial intelligence has …

Kajian mengenai pengaruh media sosial telah banyak dikaji. Petikan dan analisis rangkaian
pengaruh media sosial dalam iklan tajaan masih terhad. Cerapan artikel dalam bidang ini …

The oil and gas industry is classified as a high carbon footprint and high-risk sector from the
sustainable development perspective. Its operational activities risk potential threats to the …

The research interest in the field of green marketing and waste management can be
demonstrated through the published literature on the topic. However, there is a paucity of …

Marketing automation is becoming an increasingly important topic for marketing managers
and practitioners. Despite the well-known use of automation in marketing activities …

This study investigates the impact of citizen journalism in Kazakhstan, utilizing quantitative
and logical methods, drawing on both foreign and local insights. Findings reveal trust in …

The main purpose of this chapter is to look at how marketing communications through
interactive social media will affect the buying decisions of Gen Alpha. In the end, they want …

The purpose of this paper is to explore the status of scholarly research on the review and
bibliometrics citation analysis works on an overall journal related to research that engages …

The use of English words has become a fashionable trend, something that is reflected in
journalistic texts and adversely affects the language of Kazakhstan. This study is aimed at …

The purpose of this paper is to explore the status of scholarly research on the review and
bibliometrics citation analysis works on an overall journal related to research that engages …