Social influence in online retail: A review and research agenda
There are numerous factors affecting online retail behavior, which are discovered in the last
two decades, but no previous study has compiled the scientific literature on social influence …
two decades, but no previous study has compiled the scientific literature on social influence …
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
Examining the factors affecting SME performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …
Elucidating determinants of customer satisfaction with live-stream shopping: An extension of the information systems success model
Y Ma - Telematics and Informatics, 2021 - Elsevier
Live-stream shopping has witnessed a leap in development since the coronavirus disease
2019 outbreak. However, research exploring the determinants of live-stream customer …
2019 outbreak. However, research exploring the determinants of live-stream customer …
Social networks marketing and consumer purchase behavior: the combination of SEM and unsupervised machine learning approaches
The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …
consumers' purchase behavior (CPB). We used the combination of structural equation …
Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context
The significant advancements in virtual assistant (VA) technology have fundamentally
transformed customer interactions in online retail. Using the underpinnings of Media …
transformed customer interactions in online retail. Using the underpinnings of Media …
Social media usage: A comparison between Generation Y and Generation Z in India
Social media is an important part of young generations' digital lives and has become much
more than a social connection tool. This research offers comprehensions into usage of …
more than a social connection tool. This research offers comprehensions into usage of …
The Impact of COVID-19 on the economy and sustainable e-commerce
NM Kitukutha, L Vasa, J Oláh - Forum Scientiae Oeconomia, 2021 - ojs.wsb.edu.pl
This study aims to examine the impact of COVID-19 and sustainable ecommerce in Hungary
and Kenya. COVID-19 has devastated the global economy, resulting in financial and job …
and Kenya. COVID-19 has devastated the global economy, resulting in financial and job …
[PDF][PDF] User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?
Social network platforms as ubiquitous media in our today lives are the venue of many
everyday activities including purchasing products and services. This study set out to explore …
everyday activities including purchasing products and services. This study set out to explore …
Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength
Sponsored reviews have become prevalent on e-commerce websites, third-party review
platforms, and social media. To explore the interactive effect between sponsorship …
platforms, and social media. To explore the interactive effect between sponsorship …