In recent years, social commerce evolved into an emerging phenomenon of global interest
for marketers, businesses, and researchers alike. In light of this development, it is not …

5 cell phone, with 77 percent of them smartphones. All of these connections potentially link
people to one another through a variety of social media sites and other interaction platforms …

The technologies and functions of social media have significantly changed interaction on the
Internet. These changes affect the perceived attractiveness of websites. Prior research …

This is the first article to describe how broadening of the term netnography in qualitative
research is leading to misperceptions and missed opportunities. The once accepted need …

The emergence of social media has demonstrated the empowerment of end-users with a
transfer of power from sellers to buyers. Consumers have become able to generate content …

Understanding online shopping intention: the roles of four types of trust and their
antecedents | Emerald Insight Books and journals Case studies Expert Briefings Open …

The purpose of this research is to investigate the status and the evolution of the scientific
studies on the applications of social media in the business. The present research is an …

Health consumers are increasingly participating in consumer-to-consumer (C2C) online
health communities (OHCs) to receive health-related support and to provide assistance and …

Online group buying (OGB) has recently captured the attention of academic researchers.
Because of the lack of an integrated perspective of external variables in the technology …

Purpose–The purposes of this study are: to investigate the relationship of personal
background to online group buying's satisfaction and to establish the relationship between …