Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

In recent years, people pay more and more attention to travel safety and travel risks. Tourism
risk perception is a quantitative assessment of tourism security. Destination risk perception …

COVID-19 has generated an unprecedented level of public fear, likely impeding tourism
industry recovery after the pandemic is over. This study explores what trigger the public's …

The study examined the relationship between perception of COVID-19, travel risk perception
and travel behaviour among travellers in the DACH region (Germany, Austria, Switzerland) …

Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …

The objective of this study is to analyse the impact of perceived risk on intention to travel in
the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study …

This paper explores the new travel risk scenario by analysing travel risk perception during
the pandemic and proposes measures to improve traveller confidence based on the issue …

Given growing attention toward the effects on COVID-19 on tourism, a number of institutions
have made macro-level predictions related to the disease. More micro-level research are …

With both cost and safety taken into account in the context of the life-threatening COVID-19
pandemic globally, rural tourism is expected to be the top choice for Chinese residents for …

Purpose This study aims to explore the factors influencing the post-pandemic intentions of
Chinese residents to participate in outbound travel. The mechanism by which residents' …