The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

This study aims to identify the factors that can influence consumer purchasing behaviour in
the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory …

After decades of catering to niche audiences, podcasting is now recognized as a booming
industry with more than 100 million Americans tuning in every month. Moreover, marketers …

While the benefits of CSR may offer suppliers a competitive advantage in their customer
market, CSR remains a paradox as firms struggle to strike a balance between the financial …

Website publishers cannot monetize the ad impressions that are prevented by ad-blockers.
Publishers can then employ anti-ad-blockers that force users to choose between either …

Advertising and brand communication in social media are increasingly driven by algorithms.
Theoretically rooted in the Persuasion Knowledge Model, we aim to identify and investigate …

Purpose The purpose of this study is to examine whether consumers are able to critically
evaluate promotional content presented by a podcast host with whom they have a …

This research explored the impacts of frontline employees' communication styles (task-
oriented vs. social-oriented) on consumers' willingness to interact. The hypothesized …

Dietary choices, as the types and amounts of foods that individuals consume, are a major
determinant of human health and environmental sustainability. From a marketing …

Generation Z (Gen Z) consumers require special consideration because they are a distinct
demographic, are less receptive to mobile advertising, and have not been thoroughly …