Effectiveness of alcohol-prevention social marketing in the presence of alcohol advertising

Alcohol advertising, promotion, and sponsorship: A review of regulatory policies in the Association of Southeast Asian Nations

GG Herrera Amul - Journal of Studies on Alcohol and Drugs, 2020 - jsad.com

Objective: The expansion of transnational alcohol corporations (TACs) in Southeast Asia
has been suggested as a possible contributor to increased alcohol advertising, promotion …

被引用次数：14 相关文章所有 5 个版本

[PDF] latrobe.edu.au

Regulating alcohol advertising for public health and welfare in the age of digital marketing: challenges and options

T Norman, D Anderson-Luxford, P O'Brien… - … , Prevention and Policy, 2024 - Taylor & Francis

Aims: This narrative review considers traditional strategies for regulating alcohol marketing
and their applicability to digital media. Method: Drawing on international research, case …

被引用次数：4 相关文章所有 4 个版本

[PDF] researchgate.net

[PDF][PDF] Conceptual Model Development for Celebrity Endorsement in Social Advertising: The Case of Source Credibility and Celebrity-Fan Relationship.

BS Gopal - IUP Journal of Marketing Management, 2021 - researchgate.net

In October 2021, 46-year-old Kannada film actor Puneeth Rajkumar breathed his last. While
his fans, moviegoers and stalwarts from across different walks of life were shocked, his …

被引用次数：8 相关文章所有 2 个版本

[HTML] mdpi.com

[HTML][HTML] Technology-Based Interventions to Reduce Sugar-Sweetened Beverages among Adolescents: A Scoping Review

C Ezike, K Da Silva - … Journal of Environmental Research and Public …, 2023 - mdpi.com

This scoping review investigates the effectiveness of technology-based interventions in
reducing sugar-sweetened beverage (SSB) consumption among adolescents. The rise in …

[HTML][HTML] Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities

MM Azimi Hasani, MM Zolfagharzadeh… - Journal of Business …, 2021 - jibm.ut.ac.ir

Objective Social marketing is regarded as an applicable concepts in the field of philanthropy
and non-profit organizations that uses mixed marketing principles to influence the …

被引用次数：3 相关文章所有 5 个版本

[PDF] unsrat.ac.id

Comparative analysis of social marketing campaign effectiveness in social media between millennial and generation z (case study of “disiplin 3m” covid-19 prevention …

D Mongilala, DPE Saerang… - Jurnal EMBA: Jurnal …, 2021 - ejournal.unsrat.ac.id

Abstract In December 2019, in Wuhan, China, a new virus named SARS-CoV-2 was found
and created a disease later we know as COVID-19 diseases. This virus created a pandemic …

被引用次数：2 相关文章

[PDF] sumdu.edu.ua