[HTML][HTML] Qualitative Analysis of Obstacles and Solutions of Organizational Branding of Public Services
F Nazeriyan, MJ Mahmoudi, M Aghayee… - Innovation Management …, 2024 - qjimdo.ir
Background & Purpose: Having the Mobile Communications of Iran Company (MCI) with
public and government facilities and infrastructure has led to not paying attention to …
public and government facilities and infrastructure has led to not paying attention to …
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market
M Rezvani, SH Khodadad Hoseini… - Journal of Business …, 2017 - jibm.ut.ac.ir
Viral marketing, as an effective factor of modifying costumer behavior, is a new means that
encourages individuals to pass on a marketing message to others, which like viruses has …
encourages individuals to pass on a marketing message to others, which like viruses has …
Investigating the effects of brand uncertainty situations on consumer-based brand equity in Perspolis fans Football team) Investigating the effects of brand uncertainty …
A Nazari Torshizi, A Benesbordi… - Sport Management and …, 2020 - jsmd.guilan.ac.ir
Objective: The main purpose of this study was Investigating the effects of brand uncertainty
situations on consumer-based brand equity in Perspolis fans Football team. Methodology …
situations on consumer-based brand equity in Perspolis fans Football team. Methodology …