Brand image or Brand name plays a crucial role to enhance the performance of any
company or business. Brand name is the tool which can positively change people's buying …

This paper investigates the impact of post-purchase user generated content (UGC) and
traditional reference groups on the purchase intentions for electronic products (e-products) …

In this modern age, brands are more concentrating on consumers' quality of life style as
these reflect their status symbol or social class through the company's products. The current …

Purpose This study aims to understand the influence of cartoon characters on the generation
alpha (GA) in purchase decision-making, supported by the theory of planned behaviour …

The repurchase theory intention is one theory that explains customer behavior. Customers
respond positively to the quality of service and intend to consume the company's product …

This paper examines the effects of product innovation and service quality on brand equity
mediated by relationship quality. To date, the patterns in past research show that there is …

Concern about the environmental impacts of consumption has drawn research attention to
the drivers of conspicuous and luxury (C/L) consumption. Given the prevailing patterns of …

The Industry 4.0 and the development of the Internet of Things (IoT) allow industrial
companies to innovate by more efficiently integrating customers' information into the …

This examination paper explores the effect of brand value on customers purchase choice of
cell phones. The examination has featured the holes found in many promoting endeavors of …

This research paper investigates the level of product quality based on the dimensions of
quality. Customers' priorities when purchasing a two wheeler have been analysed for …