In the era of digitization and technical breakthroughs, artificial intelligence (AI) has
progressively found its way into the field of customer relationship management (CRM) …

This paper aims to explore Youth's attitudes towards digital marketing utility perception and
its effect on behavioral patterns in a cross-cultural perspective. The unified theory of …

All villages in Indonesia use the village financial system, namely Siskeudes. The village
government uses Siskeudes to create a financial statement to achieve transparency and …

As a fundamental logistics service, the express delivery (ED) industry provides production
and consumption activities to maintain efficient supply chain operations. It plays an important …

The future of consumers' online shopping trends post COVID-19 remains among the
contemporary topics that necessitate further explorations. The aim of this research is to …

The COVID-19 pandemic negatively impacting the whole service sector, including higher
education, has forced universities to quickly innovate and recreate. The sanitary crisis …

Facebook and WhatsApp, recognised as popular social media and messaging platforms,
are increasingly being used as online sales platforms through the emergence of …

Kemajuan dunia digital serta teknologi merubah cara individu melakukan pembelian serta
transaksi di seluruh dunia. Penelitian ini bertujuan untuk menguji dan menganalisis …

This research aims to explain the factors that influence consumer purchases on the
Xiaohongshu platform, a popular social commerce platform in China. The study …

Background: Understanding of drivers of online shopping is crucial in today's digitized world.
The COVID-19 pandemic highly influenced young consumers shopping behavior and …