Purpose This study aims to examine current dynamics, consolidates knowledge, elicits
trends, identifies and analyses primary research streams and suggests future research on …

Purpose This literature review aims to synthesise the research on various sustainable
product branding activities and their impact on consumer responses to sustainable products …

Purpose The purpose of this study is to examine the influence of religiosity on ethical
consumption of consumers. It also aims to measure the mediating effect of materialism and …

With its origin-centric value proposition, the specialty coffee industry seeks to educate
consumers about the value of the origin of coffee and how the relationship with farmers …

Over the last decade, luxury consumers have become more aware of the adverse
environmental impacts associated with their lifestyles and are transitioning toward more …

Although omni-channel retailers have made substantial investments in online-offline
channel integration, they face the challenge of how to best present these valuable systems …

In the last decade, the relationship between sustainable luxury and consumer purchase
intention has been gradually noticed by researchers. However, a systematic review of the …

Despite the rapid advancement of online shopping, the challenge of asymmetric information,
particularly within the realm of agricultural products, poses a hurdle to sustaining consistent …

In the context of an emerging economy, this study aims to identify the factors that shape non-
profit brand orientation (NBO). It also seeks to identify the main antecedents, outcomes, and …

Purpose This study aims to explore how brands' degree of internationalization influences
consumers' attitudes toward brands' engagement in cross-border philanthropy by taking …