The advent of smart technologies, particularly those associated with the Fourth Industrial
Revolution (4IR), has fundamentally restructured the delivery of services by industries …

Previous studies have provided abundant evidence confirming the significant impact of the
physical environment in retail spaces themed with exoticism on brand establishment …

This study examined the relationship between the emotional triggers and revisit intention of
customers at Old Town White Coffee outlets in Shah Alam, Malaysia during the post-COVID …

Digital tools have been integral to business operations, including the tourism and hospitality
industry. This assertion is demonstrated by rapid and widespread technology adoption and …

The Internet significantly impacts information generation, dissemination, and various
business activities in today's world. Its advent, along with associated technologies, has led to …

The advent of digital technologies and their subsequent adoption and integration in tourism
and hospitality enterprises has had mixed implications for businesses, customers, and …

This paper aimed to assess the culture, cultural value, and service quality perceptions of
Malaysians in the restaurant industry. The literature review revealed culture and value are …

As an integral part of the tourism industry, food and beverage establishments play critical
roles in tourism destinations. Especially in recent years, the increasing importance of …

The highly competitive environment of the restaurant industry drives the search for new ways
and elements of efficient performance on a daily basis. One of the inner trends in this sphere …

The hospitality industry, particularly the restaurant industry is bombarded with a vast number
of alternative models. Each have their own pros and cons and target a specific audience …