We study the persuasive effects of political advertising. Our empirical strategy exploits FCC
regulations that result in plausibly exogenous variation in the number of impressions across …

The focus of this article is to understand the determinants of negative, positive, or neutral
tone in campaign news coverage. Much of the extant literature suggests, to some extent, the …

We develop and test a theory of gendered political times, which argues that the gendered
political climate during an election shapes the extent to which female candidates emphasize …

This study argues that moral appeals in political advertising—and political rhetoric in
general—are a form of emotional appeal that political elites use strategically. In particular …

This article examines the impact of candidate race and campaign negativity on candidate
evaluations and turnout. Unlike previous research, we argue that candidate race and …

Political advertising on digital platforms has grown dramatically in recent years as
campaigns embrace new ways of targeting supporters and potential voters. We examine …

While subsidy-giving can help correct for market failures—allowing a firm to internalize the
positive externality it has in a location—there are concerns that is also used by politicians for …

Scholars agree that there has been an increase in polarization among political elites, though
there continues to be debate on the extent to which polarization exists among the mass …

Close elections are rare, but most Americans have experienced a close election at least
once in their lifetime. How does intense politicization in close elections affect our close …

This paper studies the channels through which political television advertising influences
individuals' voting decisions. Scholars are interested to learn whether advertising primarily …