Political advertising and election results
JL Spenkuch, D Toniatti - The Quarterly Journal of Economics, 2018 - academic.oup.com
We study the persuasive effects of political advertising. Our empirical strategy exploits FCC
regulations that result in plausibly exogenous variation in the number of impressions across …
regulations that result in plausibly exogenous variation in the number of impressions across …
Media ownership and story tone in campaign news
J Dunaway - American Politics Research, 2013 - journals.sagepub.com
The focus of this article is to understand the determinants of negative, positive, or neutral
tone in campaign news coverage. Much of the extant literature suggests, to some extent, the …
tone in campaign news coverage. Much of the extant literature suggests, to some extent, the …
Gendered times: How gendered contexts shape campaign messages of female candidates
We develop and test a theory of gendered political times, which argues that the gendered
political climate during an election shapes the extent to which female candidates emphasize …
political climate during an election shapes the extent to which female candidates emphasize …
Playing with emotions: The effect of moral appeals in elite rhetoric
K Lipsitz - Political Behavior, 2018 - Springer
This study argues that moral appeals in political advertising—and political rhetoric in
general—are a form of emotional appeal that political elites use strategically. In particular …
general—are a form of emotional appeal that political elites use strategically. In particular …
Accentuating the negative: Candidate race and campaign strategy
Y Krupnikov, S Piston - Political Communication, 2015 - Taylor & Francis
This article examines the impact of candidate race and campaign negativity on candidate
evaluations and turnout. Unlike previous research, we argue that candidate race and …
evaluations and turnout. Unlike previous research, we argue that candidate race and …
From home base to swing states: the evolution of digital advertising strategies during the 2020 us presidential primary
NLM Brodnax, P Sapiezynski - Political Research Quarterly, 2022 - journals.sagepub.com
Political advertising on digital platforms has grown dramatically in recent years as
campaigns embrace new ways of targeting supporters and potential voters. We examine …
campaigns embrace new ways of targeting supporters and potential voters. We examine …
The political economy of subsidy giving
C Slattery - Available at SSRN 4185083, 2022 - papers.ssrn.com
While subsidy-giving can help correct for market failures—allowing a firm to internalize the
positive externality it has in a location—there are concerns that is also used by politicians for …
positive externality it has in a location—there are concerns that is also used by politicians for …
The long-term and geographically constrained effects of campaign advertising on political polarization and sorting
TN Ridout, E Franklin Fowler… - American Politics …, 2018 - journals.sagepub.com
Scholars agree that there has been an increase in polarization among political elites, though
there continues to be debate on the extent to which polarization exists among the mass …
there continues to be debate on the extent to which polarization exists among the mass …
Close relationships in close elections
B Lee - Social Forces, 2021 - academic.oup.com
Close elections are rare, but most Americans have experienced a close election at least
once in their lifetime. How does intense politicization in close elections affect our close …
once in their lifetime. How does intense politicization in close elections affect our close …
Decomposing political advertising effects on vote choices
W Law - Public Choice, 2021 - Springer
This paper studies the channels through which political television advertising influences
individuals' voting decisions. Scholars are interested to learn whether advertising primarily …
individuals' voting decisions. Scholars are interested to learn whether advertising primarily …