Given the soap opera's potential to engender behaviour learning and meet the information
needs of farmers, this paper sought to establish farmers' propensity to use soap opera for …

Entertainment, whether via a nation's airwaves, popular magazines, or newspapers, is the
most pervasive mass media genre. It tells us how to dress, speak, think and behave (Browne …

Abstract Reality Television Show (RTS), an emerging variant of entertainment education, is
renowned for its popularity among audiences all over the world, making it a great medium …

Utilization of Entertainment-Education (EE) format was assessed to determine its potential
use by farmers for sourcing agricultural information in Southeastern Nigeria. A multi-stage …

Abstract Utilization of Entertainment-Education format was assessed to determine its
potential use by farmers for sourcing agricultural information in southeastern Nigeria. A multi …

This study was carried to assess traditional and conventional media practitioners' views
about Entertainment-Education (EE) format utilization for agricultural information …