Penelitian ini bertujuan untuk mengetahui pengaruh: 1) brand image, 2) electronik word of
mouth (e-WOM), dan 3) harga terhadap keputusan pembelian produk air minum galon merk …

This study is focused on communications that come from consumer-to-consumer (C2C)
ecommerce relationships. This topic is directly associated with the electronic word-of-mouth …

A part of e-commerce with the concept of collaboration between commercial and social
activities is called social commerce (s-commerce). TikTok Shop is a new feature …

Purpose To better understand continuities and changes in consumer behaviour, it is also
important to examine the original antecedents of unified theory of acceptance and use of …

The innovation of the Internet has led to the revolution of consumer behaviour and purchase
intention throughout the consumer decision-making process. It provides a huge opportunity …

Tourists nowadays are more dependent on online reviews to make different travel decisions.
Electronic word of mouth has been playing a key role in influencing the purchase intention of …

Internet usage has become prevalent in the travel sector. In line with this, travel vlogs have
become an effective way for many hospitality and tourist organizations to reach their target …

In the situation of the COVID-19 pandemic which lasted for approximately 1.5 years, it has
slightly changed the activity or order in life in society, one of which is in the world of …

Customers in Malaysia may now have access to an entirely new world of purchasing
choices because of the growth of online marketplaces. The various factors affecting …

Over the past decade, the internet has boosted globally in the number of users (Hong, Nawi,
Hamsani, & Zulkiffli, 2020). With this evolution of the internet, it is currently become an …