Although there is a consensus that industries are globalizing, the notion that consumer
attitudes and behaviors worldwide are likewise homogenizing remains disputed. Despite …

The globalization of the marketplace and how this process is shaping the cultural
characteristics of people around the world is arguably the most critical issue facing …

For international companies, the literature recommends directing segmentation efforts at
customer characteristics rather than country characteristics. Consumers' degree of …

It is now well recognized that an effective service recovery program is essential to
generating customer satisfaction and loyalty. A number of studies have investigated the …

International luxury businesses are challenged by the identification and satisfaction of the
common needs and desires of global market segments. Although luxury goods have …

Purpose–The purpose of this paper is to focus on two questions that are especially pertinent
to international marketers. Is a strong ethnic identity (EID) generally incompatible with a …

This study attempted to empirically test a debatable hypothesis that globalization entails
homogenization in consumers' mind and behavior. Using samples from two countries (USA …

Purpose This study aims to identify how perceived destination social responsibility (DSR)
drives destination brand loyalty through a jointly and independently mediated mechanism of …

We assessed 2 forms of agreement between mothers' and fathers' socially desirable
responding in China, Colombia, Italy, Jordan, Kenya, the Philippines, Sweden, Thailand and …

This study empirically investigates the impacts of consumer ethnocentrism and cultural
sensitivity on both imported product judgment and intention to purchase local products in the …