This article examines the specifics of Moscow's soft power strategy. The sources of the
Kremlin's interest in the soft power concept are explained. The article discusses how the soft …

This seminal book explores the complex relationship between popular geopolitics and
nation branding among the Newly Independent States of Eurasia, and their combined role in …

1990'lı yılların sonlarında ortaya çıkan ulus markalama (nation branding), 2000'li yıllardan
günümüze dek 100'ün üzerinde ülke tarafından uygulanmıştır. 1996 yılında yazar Simon …

This article is an introduction to a special issue that deals with Russia's cultural statecraft in
the Eurasian space. The contributions focus on the role of civilizational discourses, status …

В статье анализируются теоретические основания и компоненты феномена
«национальный брендинг», выявляются сильные и слабые стороны концепции …

The phenomenon of health tourism has begun to play a major role in societies' social life,
economic development, and integration with the world. Health tourism involves a wide range …

Russia and China have become significant players in terms of their activity within public
diplomacy (PD), in a relatively short space of time. This article seeks to address the way …

Higher education is an essential element in developing a country's innovative potential, and
this has been recognised as such by politicians and those who work in the industry …

The war in Ukraine has demonstrated Russia's incapacity to implement a foreign policy
strategy without resorting to hard power means, exposing the limits in its soft power capacity …

In the last two decades, nation branding has become a discursive asset in politics due to the
increasing significance of public opinion in countries' ability to compete in a globalised …