Marketing channels are among the most important elements of any value chain. This is
because the bulk of a nation's manufacturing output flows through them. The intermediaries …

For any company with a product to sell, how to make that product available to the intended
customers can be as crucial a strategic issue as developing the product itself 1. While …

This paper studies how a manufacturer should engage with a platform retailer and a
traditional reseller. Our work is motivated by the emergence of increasingly powerful retail …

In this paper, we explore supply chain coordination issues arising out of green supply chain
initiatives and explore the impact of cost sharing contract on the key decisions of supply …

In this paper, we examine an apparel serial supply chain whose players initiate product
“greening.” We consider situations in which the players cooperate or act individually. Our …

We examine a manufacturer's pricing strategies in a dual-channel supply chain, in which the
manufacturer is a Stackelberg leader and the retailer is a follower. We show the conditions …

Environmental consciousness has become increasingly important in everyday life and
business practice. The effort to reduce the impact of business activities on the environment …

The advent of e-commerce has prompted many manufacturers to redesign their traditional
channel structures by engaging in direct sales. The model conceptualizes the impact of …

To cater to consumers' lifestyles and generate more demand, a manufacturer sells products
by launching a live-streaming channel, in addition to a traditional online channel, on a retail …

This paper investigates the influence of channel structures and channel coordination on the
supplier, the retailer, and the entire supply chain in the context of two single-channel and …