The objective of the study is to understand the relationships between each of the Big Five
Personality Traits and the concept of brand evangelism. The hypotheses tested are whether …

The goal of this research is to establish the relationships between the Big Five personality
traits–Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness–and …

Purpose This study aims to investigate the influence of Big Five Personality traits (ie
openness to experience, conscientiousness, extraversion, agreeableness and neuroticism) …

Abstract Since Feick and Price introduced the concept of market mavenism almost 30 years
ago, researchers have accumulated a large body of empirical findings describing market …

Purpose This study investigates the transmission of art-related aspects (ie art products or
services and people's experiences at museums) via word-of-mouth (WOM) from a …

Social media and web-based environments provide important new channels for the
dissemination of messages and roles for central individuals in networks to provide conduits …

Purpose: To study and identify the significance of six particular internal and external factors
that influence impulsive consumerism in Malaysia. These factors are the external factors …

The current paper has aimed to build an STP framework that aids marketers in decision-
making and contributes to the theory-building of generation alpha. There is significantly less …

Research relating to the influence of investor's demographic factors and personality traits on
financial risk tolerance receives increasing attention. Financial risk tolerance refers to the …

Market mavenism enhances the economic impacts of tourism. Using a convergent parallel
mixed‐methods design, first, a quantitative study tests a conceptual model supported by …